Course Number
346
Credits
3
Area of Study & Practice
- Business Organization and Finance
- Commercial Transactions and Bankruptcy
Intellectual Capital and Competitive Strategy
In the majority of industries—and especially in R&D intensive industries like computers, semiconductors, software and biotech—competitive advantage relies critically upon a firm’s management of the knowledge and know-how underpinning its product and process innovation. This course will consider how firms should manage and protect this intellectual capital. We will examine the management of intellectual capital from the vantage point of different types of firms—from start-ups to large incumbents—operating in different market environments. We will consider how firms should protect their intellectual capital, using not only patents, but lead time advantages, complementary marketing and manufacturing capabilities and secrecy, and extract value from their intellectual capital through commercialization and licensing. We will also consider when firms should share their intellectual capital with other firms—even rivals, and how firms should go about acquiring the intellectual capital of others. Building upon the research literatures of economics, organizational behavior, management, and the law, the course will have particular focus on technology intensive industries such as pharmaceuticals, biotechnology, computers, semiconductors, software and telecommunications.
Strategy 339
Please note that course organization and content may vary substantially from semester to semester and descriptions are not necessarily professor specific. Please contact the instructor directly if you have particular course-related questions.
Sections/Instructors
Wesley Cohen
Intellectual Capital and Competitive Strategy 346.01
Spring 2013
E-mail List
Wesley Cohen
Intellectual Capital and Competitive Strategy 346.401
Spring 2012
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Wesley Cohen
Intellectual Capital and Competitive Strategy 346.401
Spring 2011
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Wesley Cohen
Intellectual Capital and Competitive Strategy 346.401
Spring 2010
cross-listed with Fuqua. STRATEGY 339
Wesley Cohen
Intellectual Capital and Competitive Strategy 346.401
Spring 2009
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cross-listed with Fuqua: STRATEGY 339
Wesley Cohen
Intellectual Capital and Competitive Strategy 346.401
Spring 2008
E-mail List
Wesley Cohen
Intellectual Capital and Competitive Strategy 346.401
Spring 2007
Blackboard Site
Intellectual Capital and Competitive Strategy 346.201
Fall 2005
Intellectual Capital and Competitive Strategy 346.401
Spring 2005
Wesley Cohen
Intellectual Capital and Competitive Strategy 346.01
Spring 2004