Sonny Vaccaro | Hoop Dreams: How Sonny Vaccaro Revolutionized the Business of Basketball

April 12, 2007

Sonny Vaccaro, the trailblazing shoe company executive who created the high school summer basketball scene and signed many of the game's greatest stars - including Michael Jordan and Kobe Bryant - to endorsement contracts, discusses his career and future goals. Vaccaro, who has worked for Nike, Adidas, and Reebok, highlights the structure of endorsement deals as well as his plans to launch a national basketball academy.

Recorded on April 12, 2007.

Full title: Hoop Dreams: How Sonny Vaccaro Revolutionized the Business of Basketball.