Marketing for Lawyers: The Basics of Marketing

Wednesday, January 5, 2011 • 2:00 PM • Law School 4055Duke Law Events

Professor of Marketing at the Fuqua School of Business, Mary Frances Luce, will present and apply some key concepts of marketing, including the impact of tailored messaging and market segmentation, setting up the reality that these same principles apply to job seekers (and new associates) in a competitive economy.
Pre-registration required. Contact the Career Center at careercenter@law.duke.edu.

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