Dan Ariely: Quantifying Human Motivation for Better Outcomes and Better Investments

February 12, 2019 • 5:30 PM • Fuqua School of Business Geneen Auditorium

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we've worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics and founder of The Center for Advanced Hindsight, is dedicated to answering these questions to help people live more sensible - if not rational - lives. In this talk, Ariely will discuss methods for increasing and measuring human motivation for better investing outcomes. Sponsored by the Finance Club at the Fuqua School of Business and the Global Financial Markets Center at Duke Law. For more information, please contact Lee Reiners at