Marketing for Lawyers: 'You Must Market Yourself - Honing Your Elevator Pitch'

Friday, January 7, 2011 • 2:00 PM • Law School 4047Duke Law Events

Now comfortable with the concepts of marketing, students will spend time re-examining their core elevator pitch to networking contacts and prospective employers using a matrix prepared by the Career Center team. Students will then present their core pitch to their assigned small group in a timed environment and receive immediate feedback from their peers. Thereafter, students will be given three specific job descriptions prepared by diverse employers and be tasked with the challenge of adjusting the elements/presentation of their core elevator pitch to effectively highlight their most applicable strengths. A group discussion regarding difficulties experienced and strategies for further refinement will conclude the series. Pre-registration required. Contact the Career Center at

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